Business coaching · Analytics · Social media
Valora Media Labs pairs one-on-one business guidance from founder Lauro Ortega with a media studio that runs your YouTube and social channels. Lauro starts with your numbers, builds the plan with you, and a team of designers, editors, script writers and researchers carries it out.
Services
Coaching and analytics set the direction. The media studio does the work that carries it out, so you deal with one team instead of five freelancers.
C1
Direct, one-on-one sessions with Lauro on strategy, pricing, hiring, systems and growth. You leave each session with clear next steps and someone who has bought, run and sold businesses in your corner. Life coaching is available too.
M1
Analytics is Lauro's strongest skill. We set up the dashboards, track the numbers that matter, find where revenue leaks, and turn the data into a plan you can act on.
Y1
Niche research, positioning, scripts, voiceover, editing and uploads, run as one pipeline. We build faceless channels and long-form edits up to two hours.
S1
Short-form video and posting across Instagram, TikTok, LinkedIn, X and Facebook, planned from one content calendar and reported on in one place.
O1
Keyword research and on-page fixes so your website and your videos get found by the people searching for what you sell.
P1
Script writers, researchers, editors and designers deliver finished videos and graphics on a schedule.
Approach
Every engagement starts with the data. Before giving advice, Lauro looks at your revenue, traffic, audience and costs to see what is working, what is leaking and where the next gain sits. Then you work through it together, one on one.
Measure
Set up tracking and dashboards across your sales, website, YouTube and social accounts, so every decision has a number behind it.
Decide
Weekly one-on-one sessions turn the numbers into priorities, with a short list of moves to make before the next call.
Execute
The studio produces the videos, posts and pages. Lauro reviews the results with you and adjusts the plan.
Media studio
YouTube is a core part of what we build, and we handle every platform your customers use. The biggest goal we build toward is a YouTube channel earning more than $1M a year.
Research, scripts, voiceover and editing handled by the team, so the channel grows without you on camera.
Reels, Shorts and TikToks cut from your long-form work and planned around what your analytics show is performing.
Every platform planned together and reported on together, so you see what each post earns.
Proof
Lifetime figures from YouTube Studio for three channels run by Valora Media Labs. Revenue is the estimate YouTube reports in Studio.
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Estimated revenue
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Views
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Hours watched
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Subscribers gained
A faceless horror channel with long-form trail stories, built on our script-to-edit pipeline.
True tales of human tragedy and resilience, told as narrative documentaries and published daily.
A Yellowstone universe channel covering the Dutton family saga, 1883 and 6666, with news, analysis and episode breakdowns.
Who we work with
You run a business, or want to buy one, and want someone who has done it to work through your next move.
You have sales and traffic but no clear picture of what drives them. We build the dashboards and read them with you.
You run or plan a YouTube channel or social presence, faceless or not, and want strategy and production together.
Contact
Book a call, or send a message below. Every inquiry goes straight to Lauro's inbox, and you will hear back from him.